Evolution Theory

I was extremely interested in the implementation of my Soccer Deconstruction. Where would it be used? Who would be using it? How will the users benefit from using this information. What is the next step?

After reading the "seven pitfalls of usability" these questions would not stop running through my head. I especially found the concept of "information evolution" to be amazing. Yet, I am designing a static board, and evolution of the information is difficult to incorperate. It seems more relevant in designing with manipulatable information mediums (such as a website). Perhaps there is still some way I could design evolution into my presentation board, and allow space for future expantion.

Of course I will still design a static board, but perhaps the board is just a starting point for a line of informative pamphlets on the game of soccer. At highschool soccer games, the very general poster will be displayed and a complimenting pamphlet would be given to the fans. Each game would feature a new pamphlet offering deeper information. The pamphlet would not be the reason for people to attend the soccer games, but this new understanding of the game will make the game experience much more pleasurable for the fans. In effect, the fans are more likely to attend games. This in turn effects the team's performance, because a better fan turn out results in pride and passion amongst the players. Wow! I like this idea.... but the problem is the pamphlets must create an INFORMATION DESIRE, because randomly dispersed information is hardly reguarded.